The Fidelity project wins TSS Spain's 2025 Battle of Initiatives

Alvic Group's Fidelity project has won the final of the Battle of Initiatives 2025, organised by Total Specific Solutions Spain and held at the end of May in Valencia.  

The Fidelity application, developed for service stations, aims to offer a differential service, facilitating customer loyalty, attracting new users and reinforcing the brand image. This app works as a virtual card holder, allowing quick and secure access to loyalty cards, credit, identification, coupons and return checks.

For Alvic, this recognition reflects the commitment to innovation, entrepreneurship and continuous improvement. In addition, the company highlights and appreciates the excellent defense of the project by Jordi Noguer, Product Manager, as well as the involvement of the entire team in the development of the initiative.

Alvic also wants to express his gratitude to Total Specific Solutions for the organization of the Battle of Initiatives, a commitment to a culture where knowledge is shared and where innovation and entrepreneurship play a leading role. In addition to Fidelity, Alvic presented two other proposals in this edition: Alvic PAY and Heptan Portugal.